{"id":694,"date":"2020-05-14T18:23:33","date_gmt":"2020-05-14T18:23:33","guid":{"rendered":"https:\/\/cozilydecor.com\/?p=694"},"modified":"2025-09-09T10:12:21","modified_gmt":"2025-09-09T10:12:21","slug":"exclusive-nextvr-acquired-by-apple-updated","status":"publish","type":"post","link":"https:\/\/cozilydecor.com\/index.php\/2020\/05\/14\/exclusive-nextvr-acquired-by-apple-updated\/","title":{"rendered":"Exclusive: NextVR acquired by Apple (Updated)"},"content":{"rendered":"<div class=\"feat-image\"><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/9to5mac.com\/wp-content\/client-mu-plugins\/9to5-core\/includes\/obfuscate-images\/images\/9to5mac-default.jpg?quality=82&amp;strip=all&amp;w=1600\"><\/div>\n<p><strong><em>Update: NextVR has replaced its website with a landing page announcing a \u2018new direction\u2019 without its existing service.<\/em><\/strong><\/p>\n<p><strong><em>Update 2x: Apple has <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-05-14\/apple-acquires-startup-nextvr-to-gain-virtual-reality-content\">confirmed the acquisition<\/a> to\u00a0Bloomberg.<\/em><\/strong><\/p>\n<p>It\u2019s no secret that Apple has ambitious plans for augmented reality and a future AR-focused headset. Apple is practically building the platform for its future headset out in the open with <a href=\"https:\/\/9to5mac.com\/guides\/arkit\/\">ARKit<\/a>.\u00a0What\u2019s new is that Apple is believed to be in the process of acquiring a California-based virtual reality company called NextVR,\u00a0<em>9to5Mac\u00a0<\/em>has learned.<\/p>\n<p> <a data-layer-pagetype=\"post\" data-layer-postcategory=\"apple-ar-headset,ar,arkit,vr\" data-layer-viewtype=\"taxonomy-ninetofive_featured\" data-post-id=\"639545\" href=\"https:\/\/9to5mac.com\/2020\/05\/14\/apple-nextr-ar-headset\/#more-639545\" class=\"more-link\">more\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update: NextVR has replaced its website with a landing page announcing a \u2018new direction\u2019 without its existing service. Update 2x: Apple has confirmed the acquisition to\u00a0Bloomberg. It\u2019s no secret that Apple has ambitious plans for augmented reality and a future AR-focused headset. Apple is practically building the platform for its future headset out in the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/posts\/694"}],"collection":[{"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":1,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":695,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/posts\/694\/revisions\/695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/media\/325"}],"wp:attachment":[{"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}