{"id":675,"date":"2021-05-14T14:41:44","date_gmt":"2021-05-14T14:41:44","guid":{"rendered":"https:\/\/cozilydecor.com\/?p=675"},"modified":"2025-09-09T10:12:19","modified_gmt":"2025-09-09T10:12:19","slug":"apple-hired-htcs-jony-ive-to-oversee-beats-hardware-design-for-new-products","status":"publish","type":"post","link":"https:\/\/cozilydecor.com\/index.php\/2021\/05\/14\/apple-hired-htcs-jony-ive-to-oversee-beats-hardware-design-for-new-products\/","title":{"rendered":"Apple hired HTC\u2019s \u2018Jony Ive\u2019 to oversee Beats hardware design for new products"},"content":{"rendered":"<div class=\"feat-image\"><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/9to5mac.com\/wp-content\/client-mu-plugins\/9to5-core\/includes\/obfuscate-images\/images\/9to5mac-default.jpg?quality=82&amp;strip=all&amp;w=1600\"><\/div>\n<p>There was a wild rumor making the rounds last year that Apple planned to phase out its successful Beats hardware brand and go all in with Apple-branded audio hardware. <em>9to5Mac <\/em><a href=\"https:\/\/9to5mac.com\/2020\/04\/07\/apple-beats-future\/\">reported<\/a> at the time that burying Beats was \u201cnot a strategy that Apple plans to pursue\u201d or even consider.<\/p>\n<p>We\u2019ve since learned more about was happening behind the scenes in California. Rather than discontinuing the Beats brand, Apple was hiring its first in-house designer to oversee Beats product design.<\/p>\n<p> <a data-layer-pagetype=\"post\" data-layer-postcategory=\"apple,beats,scott-croyle\" data-layer-viewtype=\"taxonomy-ninetofive_featured\" data-post-id=\"720537\" href=\"https:\/\/9to5mac.com\/2021\/05\/14\/apple-beats-scott-croyle\/#more-720537\" class=\"more-link\">more\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was a wild rumor making the rounds last year that Apple planned to phase out its successful Beats hardware brand and go all in with Apple-branded audio hardware. 9to5Mac reported at the time that burying Beats was \u201cnot a strategy that Apple plans to pursue\u201d or even consider. We\u2019ve since learned more about was&#8230;<\/p>\n","protected":false},"author":1,"featured_media":325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/posts\/675"}],"collection":[{"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/comments?post=675"}],"version-history":[{"count":1,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/posts\/675\/revisions"}],"predecessor-version":[{"id":676,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/posts\/675\/revisions\/676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/media\/325"}],"wp:attachment":[{"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/media?parent=675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/categories?post=675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cozilydecor.com\/index.php\/wp-json\/wp\/v2\/tags?post=675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}